Hartwell AI · Founded by Nish Pattani · Leicester, UK

Save time and money with AI.
I educate.

Practical AI for growing businesses. I'm an operator who actually builds, not an agency. Real tools, real results, no jargon.

Book a free AI Opportunity AuditSee what AI could give you back
Nish Pattani
Morning brief sentFelix · 07:00 · 4 items need you
New enquiry capturedGym CRM · trial booked
Three care homes, 100 bedsRun day to day for eight years in Leicester
A personal training studioFounded and still running
Tools in daily useA lead CRM and a personal AI assistant, both built in-house
Try it

What's eating your week?

Tick the admin you or your team do by hand. I'll show you a rough, conservative estimate of the hours AI could hand back, and which kind of help fits.

Weekly admin

Tick what applies to your business

Typical hours per week are shown for each. This is a starting point, not a quote.

Hours AI could hand back
0hrs / week

That's about 0 hours a year, back in your business.

Tick a few tasks to see the fitEducate, Automate or Build, depending on what you pick.
Get the real number on a free audit Estimates assume AI removes roughly two thirds of the hours on repetitive tasks. Your audit gives you the real figure.
What I do

Three ways I put AI to work.

Educate

Get your team using it well

Most teams have access to AI and no idea how to use it properly. Hands-on workshops that get your people using it on real work, day to day.

Half-day or full-day, on your real tasksPrompts and habits your team keepsWriting, research, admin, analysis
Automate

Remove the repetitive work

Every business has manual work quietly eating hours: chasing, copying, checking, reporting. I find it and automate it with simple, reliable tools.

Inbox, invoices, reports, remindersReliable, simple, no black boxesYour team keeps the final say
Build

Bespoke tools that fit

When off-the-shelf software doesn't fit, or costs a fortune, I build bespoke tools with AI at the core. From a single automation to a full platform.

Idea to live product, in weeksBuilt around how you actually workYours, with no vendor lock-in
Live demonstration

Meet Felix, the assistant I built for myself.

This is a working replica of what lands on my phone at 7am every day. Try ticking the tasks off.

Felix reads every one of my inboxes and my calendar, works out what actually needs me, and sends a plan for the day before I've made a coffee.

Drafts replies in my voice, ready for me to check and send
Adds things to my calendar when I ask
Keeps my to-do list in order, ticked off with one tap
Never sends, books or pays without my approval

I built this in evenings and weekends, around running my businesses. It's the kind of thing I now build for other people.

Talk to me about yours
F
Felixbot · online
How it works

Simple, honest, no lock-in.

STEP ONE

Book a free audit

A 45-minute call where I look at how your business actually runs. The admin, the bottlenecks, the repetitive stuff.

STEP TWO

Get a clear plan

You get the two or three highest-value opportunities, honestly ranked, from quick wins to bigger builds. Yours to keep, with or without me.

STEP THREE

We put it to work

If you want help, I deliver it, whether that's Educate, Automate or Build. Clear pricing agreed upfront. No jargon, no lock-in.

Why me

Not a developer. Not an agency. A business owner who got obsessed with AI.

For eight years I've run care homes, 100 beds across three homes in Leicester, run day to day by teams I trust, and I founded a personal training studio.

Not long ago I opened a free ChatGPT account. Two months later I was building automation workflows. Now I ship full-stack apps and the tools my own businesses run on.

Running multiple businesses taught me to find faster, better ways to get things done. AI is the biggest lever I've ever found, and now I help other owners put it to work.

"The best thing about AI isn't that it can write code. It's that it collapses the distance between 'wouldn't it be good if…' and 'it's live.'"
The work

Things I've built, and why.

Every one of these started as a real problem in a real business. Open the story on any of them.

Internal · In daily use

Lead CRM for a fitness studio

Facebook and Instagram enquiries land automatically, get worked through a clear pipeline, and every trial and sign-up is reported back to the ad platform.

No enquiry slips through, and the ads learn from real sign-ups
Leads used to arrive in a jumble of form emails and get followed up when someone remembered. Now every enquiry lands in one place the moment it comes in, with the next step clear. The clever bit, built on a framework from our marketing partner: when someone books a trial or joins, the system tells the ad platform, so it learns to find more people who actually sign up, not just people who fill in forms.
Internal · Used every day

Felix, a personal AI assistant

Reads email, calendar, tasks and the accounts, and sends one morning brief: what needs me today, and what can wait.

One page each morning instead of five inboxes
Running several businesses meant starting every day digging through inboxes and calendars to work out what mattered. Felix does that overnight. By 7am there's one brief: the replies that need me, the bills to approve, the meetings, the tasks that slipped. My wife now uses her own version every day too.
Product · iOS & Android

BetterPlate

An AI nutrition app that rewrites recipes for your goal, and creates meals from a photo of what's in your fridge.

A full consumer app, built solo, in beta
Take a photo of a recipe, or of your fridge, and it produces a healthier version tuned to losing weight, building muscle or just eating better, with the nutrition checked as it goes. Built in evenings and weekends by someone with no coding background, which is rather the point.
Client · Live in two days

Referral scheme for a lettings business

Landing pages, sign-up forms, and print-ready posters with QR codes, for a student lettings business.

Tuesday phone call, Thursday morning live
A refreshed logo, a referral landing page with a working form, a second enquiry page, forms landing straight in the office inbox, and four A4 posters. Two mornings, three rounds of feedback folded in. A few years ago that's a multi-week project and a four-figure invoice.
The offer · free

The AI Opportunity Audit.

A 45-minute call. I look at your business and show you the two or three things AI could take off your plate first, ranked by impact. You leave with a short written summary you can act on. No pitch, no jargon.

Book your free audit45 minutes · no obligation
  • Where AI could save time, cut cost or reduce errors in your business
  • Your top three opportunities, prioritised, from quick wins to bigger builds
  • An honest steer on what's worth doing, and what isn't
  • A short written summary afterwards, yours to keep
Latest thinking

What I've been writing about.

Educate

Get it to ask you questions first

The best AI habit almost nobody uses: end your request with "ask me anything you need before you answer."

Read on LinkedIn
Automate

Where to actually start with AI

"Where do I start?" is the wrong question. Ask instead: what do I do every week that I can't stand doing?

Read on LinkedIn
Perspective

AI in care, done right

Yes, AI belongs in social care, with a line I won't cross. AI drafts and flags; a human decides and owns it. Every time.

Read on LinkedIn
Educate

When to trust AI, and when to check it

It can be completely wrong and sound completely confident. Match your checking to the stakes. Stay the editor.

Read on LinkedIn
Common questions

Straight answers.

No. That's the whole point. I speak plain English and handle the technical side. You bring the business knowledge; I bring the AI.
The audit is free. If you want help afterwards, I'll quote clearly before any work starts. No surprises.
I'll tell you. I'd rather be honest than sell you something that won't work. That's how I'd want to be treated.
Faster than you'd expect, often days or weeks, not months. AI has collapsed the time these things take.
For most businesses, no. It replaces the admin, not the people. Done well, it gives your best people their time back for the work only a human can do.

Ready to see what AI could actually do for your business?

Book your free audit
45 minutes · no obligation